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Message: Check out this article from Rick Robinson's web site: Many modern business texts used in MBA programs will tell you the "purpose of a business is to maximize shareholder value." I think teaching that to tomorrow's managers and leaders is a bit misleading, and maybe misguided. A business exists to meet the needs of three key constituencies: Customers Employees Owners It is important that a business has a strategy to meet all constituents' needs. Read on for my thoughts. http://www.rickandlynne.com/rick/go/home/2418
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